tHE WORD "अनुवास"
"Anuvas, a name inspired by the ancient Sanskrit word 'Anuvaasa,' embodies our vision to evoke the alluring essence of spreading fragrance through every creation, hailing from the roots of timeless traditions."
Celebrating Style
Our Fashion Journey and Passionate Craftsmanship
Anuvas is an attempt to fuse rich Indian textiles with elements of indigenous crafts to create garments that please modern Indian aesthetics.
True to its name, it aims at spreading a refreshing approach to women’s apparel through a combination of contemporary styles, myriad designs and comfort.
Be it woodblocks for the rustic art of hand printing or needle work by skilled women artisans to adorn the outfits, Anuvas’ fragrance carries a passion for handcrafted work.
Keeping in mind breathability, lightness and softness as it's main attribute, hand picked natural fabrics such as cottons, muls, chanderi, silk are used as textiles making them globally suitable for clothing purpose.
In its endeavour to incorporate rich heritage of traditional embroidery forms like phulkari, gota patti, mukaish, tagai, salma sitara to flaunt Indian cultural essence with definable grace, Anuvas aims at blending "The modern taste with Indianess in soul!"
